What is Generative Engine Optimization (GEO)?
A complete definition of GEO: what it is, how it differs from SEO, the four disciplines behind it, and how to start measuring it. The category-defining piece.
AI Search Visibility: A Complete Glossary
Every term you need to talk about GEO and AI search with a CMO, a CFO, or a sceptical board. Bookmark it, cite it, argue with it.
GEO vs SEO: do you need both?
How GEO and SEO actually differ, where they overlap, and how marketing leaders should split their budget between the two. With a working budget allocation framework.
How to add your brand to ChatGPT's training data
You can't, directly. But you can absolutely influence what gets included in the next training snapshot. The four highest-leverage moves.
How long does GEO actually take to work?
Live retrieval responds in weeks. Training data takes 6–12 months. The honest timelines, with leading indicators to watch before the big numbers move.
The 60% overlap: SEO work that already improves your AI visibility
Most SEO programmes are already producing AI search visibility — they just don't measure it. The seven SEO disciplines that double-dip into GEO, and the four that don't.
How to actually use Authority Score, DR, DA, and Domain Score together
The four major authority metrics measure roughly the same thing differently. Each has known biases. The triangulation methodology that gives you a CFO-defensible number.
What 4 SEO tools disagree about (and what their disagreement tells you)
When Semrush, Ahrefs, Moz, and DataForSEO disagree, that variance is information — not noise. The seven patterns of disagreement and what each one reveals.
Why isn't my brand showing up in ChatGPT?
The 12 reasons brands disappear from AI answers, ranked by likelihood, with a step-by-step diagnostic to figure out which one applies to your specific brand.
Why does ChatGPT recommend my competitor instead of me?
The eight reasons your competitor wins the AI conversation, and the diagnostic process that surfaces which two or three apply to you.
Is your brand being mentioned with the wrong frame?
Being mentioned isn't always a win. When AI engines describe you in dated, off-positioning, or negative terms — how to detect it and how to fix it.
What to measure quarterly: a GEO scorecard
The eight metrics across visibility, velocity, and competitive position that drive every GEO budget decision. With the one-slide template.
The 5 GEO mistakes brands make in their first 90 days
The patterns that consistently fail when brands first attempt GEO — and the working 90-day plan that doesn't fall into them.
The death of clicks: SEO measurement when AI Overviews answer first
Rankings and traffic are decoupling. The four-layer measurement model — visibility, citation, influence, conversion — for SEO in the AI era.
The new search measurement stack
What to track when Google traffic isn't the only signal. The five-layer stack — category presence, citation, retrieval, brand effect, conversion — with reporting cadence.
Get a Search Visibility Audit.
Stop wondering whether AI engines name your brand. Get the actual numbers. From $997, delivered in 48 hours.